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market researchThe interconnected nature of the higher education community allows leaders within the community to predict with great accuracy the needs, reactions and adoption behaviors of the larger population.Thanos Partners conducts market research to meet a variety of objectives: providing general context for a market, answering specific questions of strategic importance, and capturing reactions to potential offerings. Research processes include: traditional focus groups, synchronous and asynchronous virtual focus groups, personal interviews, web surveys, and phone surveys. recent projectsCompletion of a full market scan of academic technology needs across higher education through personal interviews with technology and academic leaders at twelve institutions across the US.Identification of market segmentation, and creation and testing of market messages for higher education open-source software solutions through virtual focus groups and phone interviews. what clients have to say“The research and insights provided by Thanos Partners have fundamentally changed our approach to the market. We were focused on selling to two different market segments that intuitively seemed most likely to buy. The data provided by Thanos Partners showed that there were different, larger, more lucrative segments of the market that were very receptive to our offering. The information gained from this engagement was critical to our success as a company.”Chris Coppola President The rSmart Group |
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